Pictured: Tara Morgan
Tara Morgan, owner of Wear It Again, Sam, just seems to have been born with an entrepreneurial spirit. That’s what Wear It Again, Sam’s founder and original owner, Janis Jones, saw in a young Tara over 30 years ago.
“Janis, who started the store back in 1990, offered me a job because she thought I was 16,” Tara recounted, “but I was only 13.” Tara would have to wait another year before Janis could actually employ her. But this first job would turn out to change the trajectory of Tara’s life.
After promotions, leadership experience, a college graduation and learning the ins and outs of creating a boutique resale shopping experience, Tara would go on to buy the business from Janis in 2016. “It was very bittersweet,” Tara explained, “because then shortly thereafter, Janis passed away. She taught me everything I know about business, and she was just always so good to me.”
Tara has honored the leadership and business acumen of her mentor by continuing to cultivate Wear It Again, Sam’s signature experience. “Every single day we’re putting out hundreds of new items, so you truly never know what you’re going to find,” Tara said. Shoppers are able to experience the thrill of the hunt for designer label clothing that may not be available in the region. And Janis’ effective leadership lives on in Tara’s team. “I’ve got a team of eight right now. I’m super grateful for them. I obviously couldn’t do what I do without them.” Tara is excited to continue and grow the legacy of Wear It Again, Sam. And Rapid City and the Black Hills are a more fashionable place for it.
402 East Fairmont Boulevard
Rapid City, SD 57702