Pictured award winners from left to right: Dan and Kathie Brusseau RAPaws for Passengers – Front Line Star, Adam Weaver and Chris Pelczarski National Speleological Society – Black Hills Hero, Representative Becky Drury – Tourism Advocate of the Year, Johnny Brockelsby Reptile Gardens – Legacy Award, Kelsey Stein Accessible Black Hills – Partner of the Year, Representative Mike Derby – Extra Mile Award, Jeff Oldham Reptile Gardens – Legacy Award. (not pictured: Storybook Island – Brennan & Scott Award)
Tourism plays a critical role in Rapid City’s economy,” shared Brook Kaufman, CEO of Visit Rapid City. “Last year, we proudly welcomed 3.8 million visitors who collectively contributed $463 million into the local economy. This financial influx not only fueled growth but also enabled reinvestment in the community, ensuring Rapid City remains a vibrant destination for future generations.” But the significance of tourism is more than just dollars and cents; it is a powerful engine that puts over 7,000 people to work each day. These hardworking men and women form the backbone of the tourism industry, tirelessly dedicating themselves to serving visitors and showcasing our beautiful city. Each year during National Travel and Tourism week, Visit Rapid City recognizes local tourism professionals to thank them for their commitment to driving the industry forward. “In the tourism industry, every smile, every gesture, is a small act that has the power to inspire big adventures and lifelong memories for our visitors,” said Brook. “The people who work in our industry are what makes Rapid City a much-loved, can’t wait to visit again destination.”