At Superior Siding, the goal is simple: build lifelong relationships with every customer. Proudly serving Rapid City and the surrounding areas, Superior has become the go-to name in siding, roofing, windows and gutters. Founded by Chad Roth, the company has grown from a small operation into a regional leader. For 26 years, their commitment to exceptional service and expert craftsmanship has driven their success.
Chad’s journey began at 17 when he joined a siding crew as a day laborer. After years of honing his skills with various companies, Chad started taking on side projects to stay local and spend more time with family. Encouraged by a mentor, Chad later formalized the business, and Superior Siding was born. Today, Chad’s son Brady, along with key team members like NaCole Bezpaletz and Jessica McKenna, continue to ensure that standard of excellence.
For Brady, creating an outstanding experience for every customer is the most rewarding part of working at Superior. “A lot of people have had bad experiences with contractors,” he said. “We’re striving to change that.”
Superior Siding’s reputation speaks for itself. With over 500 five-star reviews, customers appreciate the company’s dedication to quality. NaCole summed it up: “Our goal is to create customers for life. We’re here to take care of people and build relationships that last.”
Jessica added: “We always tell our guys to do the work in a way that they’d be happy to buy the house in 20 years.”
Superior Siding’s commitment to quality is also reflected in their use of the best materials. As a leader in James Hardie fiber cement siding, they offer products known for durability and exceptional warranties. Chad explained, “James Hardie siding comes with a 30-year warranty on both labor and materials. It’s like buying a car and not worrying about the oil or tires for 30 years.”
While siding remains a core service, Superior Siding also excels in windows and roofing. They partner with trusted brands like Simonton Windows for energy-efficient, durable products. Whether it’s a single window or a full replacement, every installation adds beauty and value. Roofing is another area where they shine. They use premium roofing products from CertainTeed, ensuring lasting performance.
Unlike many of their competitors, Superior is made up of an in-house crew, never subcontractors. “We’re picky about who we hire to ensure the highest quality on every project,” said Chad. “Our employees are part of the Superior family, and they care about the work they do.”
Superior Siding also maintains a deep commitment to community service. The company actively participates in efforts to improve the quality of life for local residents through event sponsorships, resource donations and volunteerism. Their dedication to community service transcends just business interests; Superior is truly invested in being a good neighbor in the Black Hills.
As Superior Siding looks ahead, Chad and his team remain focused on one goal: upholding a legacy of quality, service and satisfaction. From roofs to windows to siding makeovers, they’re ready to transform your home. Visit them off Canyon Lake or inside Uptown Rapid (formerly known as the Rushmore Mall) — your perfect exterior is just a call or a stop away.
2200 N Maple Avenue
Rapid City, SD 57701
4240 Canyon Lake Drive
Rapid City, SD 57702
superiorsidinginc.com