At Southwest Jewelry and Gifts, art, culture and geology come together to create a truly unique shopping experience. Owner Elsa Clodfelter brings over 40 years of expertise in the jewelry business to her downtown Rapid City store. “Elsa hand-picks everything in the store,” said Kathy Holland, Elsa’s assistant. “Her goal is to bring the beauty of the Southwest to Rapid City.”
The store, which opened in 2024, is quickly becoming known for its curated selection of Indigenous jewelry, turquoise, crystals and other beautiful treasures. “People are always impressed with the quality of the pieces,” Kathy added. “And they like the prices, too.”
Since opening, Elsa and her team have been embraced by the Rapid City community. “We’ve had a great response,” Kathy said. “People hear about us, stop in, and are impressed by what they see. It’s been wonderful to see customers check us out and then come back again and again.” Whether you’re interested in crystals, minerals or Indigenous jewelry — including pieces crafted by local artisans, Southwest Jewelry is the shopping destination you’ve been searching for.
But it’s not just the stunning necklaces, earrings, decor or other beautiful items that sets Southwest Jewelry apart. The shop prides itself on providing a warm and welcoming atmosphere where customers can enjoy a relaxed and informative shopping experience. “We always greet our customers personally; we always make sure everyone feels welcome,” Kathy shared. “We even educate our customers about all the different varieties of turquoise.” It’s this combination of gorgeous, hand-picked treasures and thoughtful service that makes Southwest Jewelry a must-visit destination in downtown Rapid City.
611 Main Street
Rapid City, SD 57701
southwestjewelryandgiftsllc.com