The insurance industry has faced significant challenges in recent years, with unpredictable weather patterns and rising costs. Despite these hurdles, Gene Hufford, a long-time agent with American Family Insurance in Rapid City, remains optimistic. With over 35 years of experience, Gene has seen firsthand how the industry has evolved, and while he acknowledges the difficulties, he’s deeply grateful for his loyal team and the opportunity to give back to the community.
The insurance industry, once a relatively predictable business, has become more volatile due to the increasing frequency and intensity of storms.The situation has made the business more complex for agents. Policies that once provided broad coverage are now more specialized and intricate, requiring a careful balance between customer needs and the realities of the market. “Insurance companies are changing their policies. They’re not going to be as broad as they were just a few years ago,” Gene explained.
His staff’s dedication is especially important to him given the turbulent environment. In fact, Gene’s team plays a crucial role in keeping clients informed about the constant changes in rates and coverage. “We do reviews and keep customers up-to-date through calls and mailings,” he shared. “We want to make sure they understand what’s going on with their policies.” His agency’s customer-centric approach has been instrumental in navigating the complexities of the modern insurance landscape.
Beyond the nuances of running an insurance agency, Gene is also passionate about supporting his community, particularly when it comes to music. Music has been an integral part of his life for decades, and he has made it a priority to contribute to the vibrant music scene in Rapid City. “I’ve been part of the blues and jazz community for most of my career,” Gene noted. “I sponsor a lot of the music events that come through town.”
Despite the challenges that come with navigating a shifting insurance landscape, Gene’s outlook remains positive. His belief in the value of his team, the importance of customer education and his commitment to community engagement help him remain optimistic. Gene and his team are dedicated to making the necessary adjustments to stay competitive and offer excellent service.
As the industry continues to evolve, Gene and his team’s approach remains grounded in the same principles that have guided them for decades: a focus on customer service, a commitment to teamwork, and a passion for supporting the local community. While the road ahead may be uncertain, Gene’s optimism and dedication provide a beacon of stability in an ever-changing world.
2127 Jackson Boulevard
Rapid City, SD 57702
amfam.com/agents/south-dakota/rapid-city/gene-hufford
