Black Hills Trimlight has a way of stopping people mid-step. Evening walks slow down. Neighbors look twice. A house that once faded into the dark suddenly feels intentional and alive.
That reaction is what hooked Jordy and Cassidy Peterson. What began as a search for winter work for Jordy quickly turned into something much bigger. “When we came across Trimlight and saw that it’s permanent and more cost effective for the customer than traditional outdoor lights, it just made sense,” Jordy said.
Trimlight systems are installed directly into a home’s exterior trim, designed to disappear during the day and deliver a clean, even glow at night. “We offer our patented channel design in multiple colors to seamlessly match your home,” Jordy explained. “The Trimlight channel design blends into your roofline, encases wires completely, and secures your lights in place.” Trimlight also offers various bulb models — including the single-LED Classic, the ultra-bright 3L and a commercial version — with multiple spacing options to perfectly complement your home’s architectural style.
Unlike traditional holiday lights, they’re built for year-round use and have a lifetime guarantee. Through an app, homeowners can change colors, set timers and create patterns for everything from holidays to everyday accent lighting.
As the first Trimlight dealer in South Dakota, Jordy and his wife, Cassidy, grew the business one install at a time. Their approach has always been hands-on, from free in-person quotes to walking customers through the system until it feels like second nature. “Once our clients have them installed and get to play around with the app,” Cassidy said, “they always come back and say it’s a lot more fun and there’s a lot more options than they imagined.”
For the Petersons, the job isn’t done when the lights turn on. It’s done when customers feel confident using them and know help is a phone call away. “We want people to know we’re with them throughout the lifetime guarantee of these lights,” Jordy said.
That mindset has fueled Black Hills Trimlight’s growth — by delivering something people genuinely enjoy coming home to, night after night.
Pictured, left to right: Jordy and Cassidy Peterson
(605) 644-6835
bhtrimlight.com
