Pictured left to right: Tenise and Weston Chapman
One car, one customer and one opportunity at a time — that’s the sort of individualized care you can expect at Black Hills Tire. The team at this full-service auto center, located in Rapid City, is proud to stand behind their work by guaranteeing repairs, and clients are sure to discover a refreshing experience with Black Hills Tire’s uncommon level of customer service.
Excellence like this doesn’t just happen, though. Owners, Weston and Tenise Chapman, have built their business on a foundation of service, and one of the biggest ways they have accomplished this is through an intentional investment in people.
One example of this investment is how Black Hills Tire awards scholarships to aspiring technicians. One scholarship, named after one of Weston’s mentors from Western Dakota Technical College, the Jim Schnaible Memorial Scholarship, honors this influential instructor who recently passed away. Through this scholarship and other investments in the community, Black Hills Tire has given away over $100,000 in the last three years.
And the Black Hills Tire story is only beginning. Last year, the Chapmans launched an innovative new camp, Camp DRIVE, for high school-aged kids to experience the life and work of an auto technician. “There’s a shortage in our industry,” Weston said. “We’re going to need great young technicians, especially these younger kids who are into computers and electronics because that’s where our vehicles are going.”
Camp DRIVE was a huge success, and the Chapmans are excited to witness the camp grow year after year. “It was a light bulb moment for us,” Tenise said. “It’s possible for us to make a difference for an individual, our community and our business.”
2223 Jackson Boulevard
Rapid City, SD 57702